Wente Vineyards Launches “Discover the
Wine, Discover the Music” Vintage II
Fifth Generation Winemaker Karl Wente Pairs Wines With Songs in an
Avant Garde Download Campaign
LIVERMORE VALLEY, Calif. (Business Wire EON/PRWEB ) October 8, 2008 --
Wente Vineyards and Fifth Generation Winemaker Karl Wente will launch
the winery’s national campaign “Discover
the Wine, Discover the Music” Vintage II
today. Through March 2009, Wente Vineyards sustainable Estate Grown
wines will carry bottle-neckers showcasing Karl Wente’s
selected wine and music pairings and a redemption code to download a
free song from each featured artist.
“I find the intellectual process of matching
the structures and moods of wine and music very compelling,”
said Wente, a musician himself. “For Vintage
II, I paired the tannins and weight of our wines with the percussion and
brass of the songs, and the mid-pallet with the rhythm. Like food and
wine pairing, there are no absolute right and wrong answers, only
combinations that can inspire the senses. The Discover project allows us
to share these inspirations.”
“Discover the Wine, Discover the Music”
Vintage II is the follow-up campaign to the 2007 premiere of the
innovative music download and wine pairing initiative. The program
introduces wine and music lovers to tastemaker artists from a mix of
popular genres. Wente Vineyards and musical partners will promote the
project to their fan bases through website postings, email campaigns and
exclusive events.
Vintage II pairings:
-
Miles From India’s “Great
Expectations,” with Wente Vineyards The Nth
Degree Merlot
-
Allison Moorer’s self-penned “Mockingbird,”
with Wente Vineyards Louis Mel Sauvignon Blanc
-
Tally Hall’s “Good
Day,” with Wente Vineyards Riva Ranch
Chardonnay
-
The Duke Spirit’s “The
Step and the Walk,” with Wente Vineyards
Charles Wetmore Cabernet Sauvignon
-
Hello Stranger’s “Big
Boots,” with Wente Vineyards Sandstone
Merlot
-
Shurman’s “Wonder
Where You Are,” with Wente Vineyards
Southern Hills Cabernet Sauvignon
As part of the launch, Karl Wente will attend CMJ Music Marathon in New
York City where he will participate as a panelist on CMJ’s
Lifestyle Marketing Panel on October 23rd, as
well as hosting exclusive tastings and making guest appearances
throughout the week. CMJ Music Marathon is the largest and
longest-running music industry event of its kind, drawing 100,000 music
fans and industry players.
Vintage II is live online now at www.wentevineyards.com/discover.
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