American Airlines Teams Up With The
All-New Sports Museum of America
NEW YORK (Business Wire EON/PRWEB ) July 28, 2008 --
The Sports Museum of America (SmA)
(www.sportsmuseum.com) today
announced that American Airlines has
been selected as the official airline for the nation's first-ever
all-sports experience, which opened last month in New York City.
More than 50 single-sport Halls of Fame, national governing bodies, and
museums from across North America are represented in this
next-generation museum, attracting visitors from all over the world.
These include the Pro Football Hall of Fame in Canton, OH, as well as
halls of fame for basketball, soccer, hockey, golf and 15 others. Also
included are national governing bodies like the United States Olympic
Committee in Colorado Springs, Colorado, USA Hockey, US Soccer, USA
Wrestling and a dozen others.
As a sponsor and marketing partner, American Airlines will have the
opportunity to reach its core demographic through branding, signage,
events and a variety of co-promotional activities.
“We are delighted to partner with The Sports
Museum of America in presenting this truly unique experience,”
said Chuck Imhof, Vice President, Sales for Greater New York of American
Airlines. “What a wonderful opportunity for
children and adults alike to appreciate America's great sports heritage
by getting involved in it interactively.”
Located in historic Lower Manhattan at the base of the famed “Canyon
of Heroes”, the Sports Museum of America
showcases the spirit of America through sports, including the inspiring
stories and heroes that resonate with fans of all ages. SmA is also the
new permanent home of the Heisman Trophy, as well as the Billie Jean
King International Women's Sports Center, which includes the first ever
women's sports hall of fame.
“We chose American Airlines for the Sports
Museum of America because of its superb reputation and leadership in the
airline industry,” said Philip Schwalb,
Founder and CEO of the Sports Museum of America. “We've
designed SmA as a truly universal sports experience and partnering with
American Airlines is a natural extension of our strategy to be America's
number one sports destination for everyone in the U.S., as well as for
international visitors to our shores.”
The Sports Museum of America will have the opportunity to reach American
Airlines customers and help spread the word about American Airlines
ongoing programs, new routes and initiatives. American Airlines will
benefit from a strong association with SmA's Hall of Halls Gallery, and
with assisting SmA visitors with their travel needs to the 50+ Founding
Sports Partners destinations.
About the Sports Museum of America:
The Sports Museum of America (SmA) is the nation's first and only
all-sports experience richly showcasing the history, grandeur and
significance of sports in American culture. Created in exclusive
partnership with over 50 single-sport Halls of Fame, National Governing
Bodies and other sports organizations across North America, SmA features
amazing state-of-the-art interactive technologies, dramatic original
films and an iconic collection of sports memorabilia. SmA is also the
home to the legendary Heisman Trophy and the Billie Jean King
International Women's Sports Center, including the first Women's Sports
Hall of Fame. SmA is located in New York City at 26 Broadway (next to
the “Charging Bull”
and footsteps from the Statue of Liberty Ferry). For information and
tickets visit: www.sportsmuseum.com
Keyword Tags: american airlines, sports museum of america,
tourism, travel, vacation
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