Multivariable Testing Comes to Norway
Maxymiser, Europe's leading onsite marketing company today announces a strategic partnership with Arena Data, Norway's leading web analytics reseller and service company which will see Maxymiser's multivariable testing, Content Delta and Behavioural Targeting services expand to the Norwegian market.
London, UK and Oslo, Norway (PRWEB) August 23, 2008 -- Maxymiser, Europe's leading onsite marketing company today announces a strategic partnership with Arena Data, Norway's leading web analytics reseller and service company.
Maxymiser Multivariable Testing
Arena Data will drive the adoption of Maxymiser's technology in Norway by offering local language sales, marketing and managed services. Maxymiser's technology complements web analytics by identifying the most successful content and showing it to more visitors.
Bjørnulf Vik, Managing Director, Arena Data commented "Online marketers are beginning to look beyond the click at the effectiveness of their website at converting traffic. Maxymiser's technology allows them to test different approaches to content and provides clear statistical proof of what works."
Mark Simpson, Managing Director, Maxymiser added "We have delivered great results for major brands in the UK and we are happy to be able to locally support customers in Norway through this partnership with Arena Data."
Maxymiser provides onsite content optimisation to improve conversion rates online. Its flexible and progressive products are delivered in software-as-a-service form. These include Content MVT multivariable testing, Content Delta advanced visitor segmentation and Content BT behavioural targeting.
About Arena Data
Arena Data AS has been working with WebTrends in Norway since 1996, and is the market leader in advanced web analytics. Arena serves hundreds of clients, ranging from leading banks, financial institutions and media portals to public sector and oil/engineering companies. Founded in 1990, the company has been working with web-related solutions since the very beginning. Arena Data's strategy is to be a leading partner in web analytics and related tools to improve web site conversions, engagement and customer satisfaction. Arena leverages a high level of technical and market understanding to deploy solutions based on worldwide market leading open technologies.
About Maxymiser Multivariable Testing
Maxymiser Onsite Marketing enables organisations to manage their conversion metrics and increase the effectiveness of any website's content and design to deliver key metrics such as sales and click through rates. Maxymiser gives clear statistical proof of what content and designs work most successfully in converting site visitors and those which fail to do so, enabling marketers to refine content and design to deliver increasing ROI. Maxymiser's solutions include Content MVT for multivariable testing, Content Delta for advanced visitor segmentation and Content BT for onsite behavioural targeting. Founded in 2006, Maxymiser is the leading European provider of Onsite Marketing solutions, serving over 60 clients and partnering with many industry leading organisations.
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