Job Search TV Brings Employment Want Ads to You
Resolution Digital Studios®
Showcases the Company Behind the Job
CHICAGO (Business Wire EON/PRWEB ) August 7, 2008 --
Job Search Television Network, a new
cable channel that launched in the Chicago market in July, is using TV
to reinvent the traditional job search. Television distribution has
allowed JSTN to take want ads and on-line job boards to the next level
by featuring the ‘company-behind-the-job’.
With the appeal of television and mainstream exposure, JSTN shows all
the signs of building steady momentum among viewers and is already
preparing to expand into other markets with plans to become a national
network on Comcast.
The network offers more insight about companies and their available job
openings. In turn, jobseekers as well as human resources and recruitment
departments of major corporations are approaching their preliminary
employment searches from an entirely new vantage point.
Career opportunities featured on JSTN include a 60-second Job Report
describing the available position delivered in a news format by on-air
talent; and an Employer Feature, a unique 3-minute interview with a
spokesperson from the hiring company.
With the U.S. Department of Labor Statistics reporting that the number
of unemployed persons has increased by 1.6 million just over the past 12
months, jobseekers face more competition, while employers look for
better ways to manage a growing pool of candidates. As an employment and
recruitment mechanism that combines in-depth career opportunities with
the company’s brand identity, JSTN’s
approach has great appeal for both sides of the job search. For the
price of posting a position on a leading job board, now any company can
receive television exposure along with professionally produced video
assets for posting on their job board; text posting of the video link;
and presence on www.myjstn.com.
The in-depth job profile not only allows candidates seeking employment
to examine their own qualifications, but it also helps them consider
real life circumstances such as the workplace environment and if they
are well-suited to the company culture. In essence, each side stands
better prepared to seriously focus on finding the right match.
The network approach was conceived by co-founders Roger Stanton and
Young Jea Shin. Stanton had his sites set on creating branding
opportunities for companies. Shin was interested in the possibility of
using television as an employment and job search vehicle. They combined
their ideas to create a network that has been described by some as the “You
Tube of Recruitment”.
“Given the scalability of JSTN, we needed to
find a distribution platform for the Chicago market and beyond,”
explains Stanton. “Comcast was able to
provide us with an audience of over a million digital homes. That means
we're reaching several million viewers in the Chicago market alone. That
exposure supports our plans for expanding into additional U.S. markets.”
Additionally, Job Search Television Network needed a strategic partner
for production and launching the network. After extensive research into
Chicago’s production options, JSTN partnered
with Resolution Digital Studios
to launch the network. The studio will provide comprehensive production
capabilities and technical support for scaling production of JSTN into
additional U.S. markets.
“We’re generating
assets for broadcast, web and mobile in the most rapid timeframe possible”,
Shin explains. “From the time we receive
preliminary employment information, job segments can be produced at the
studio and on the air in a matter of days.”
JSTN is already attracting jobseekers as well as corporations who aim to
bolster their recruitment process. Leading companies that already
feature job listings on JSTN include McDonald's Corporation, Allstate
Insurance, DeVry University, ENH, and U.S. Cellular.
JSTN airs every day in Chicago on Comcast channel 102. Times are Monday
through Friday 6:00am–8:00am and 9:00pm–10:00pm.
Saturday and Sunday 7:00am–9:00am and 9:00pm–10:00pm.
To learn more about JSTN’s other job search
features including Tips and Advice, VideoLink, Mobilink and to view
video job reports, visit www.myjstn.com
or call 630.402.0946.
To learn more about Resolution Digital Studios’
production capabilities, visit www.rdschicago.com.
ABOUT RESOLUTION DIGITAL STUDIOS, L.L.C.
Resolution Digital Studios®
is a 32,000 square foot state-of-the-art Hi-Def studio, production and
postproduction complex in Chicago. The facility offers comprehensive
full service capabilities from pre-production through production and
delivery. Projects range from broadcast television programming to mobile
phone applications.
Shooting and event spaces include a 5,600 sq. ft. main stage; a green
screen stage; an apartment/kitchen set; and a white cyc stage with
attached control room, as well as production, graphics and post suites.
Keyword Tags:
comcast, employment, employment agencies, employment opportunities,
employment opportunity, human resources, Job Search, job search
television network, jstn, recruitment, resolution digital studios, tv
production
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