Dell Launches Summer Rocks Festival Tour and Sweepstakes with a
Head-Turning Towel Drop at Parks and Beaches Nationwide
Kick-off Celebrates Hi-Def Mobile Lifestyles with Arrays of
Super-Sized, Eye-Popping Beach Towels
ROUND ROCK, Texas (Business Wire EON/PRWEB ) July 25, 2008 --
A sea of color will wash over select recreational hotspots across the
United States Saturday, July 26, as Dell choreographs mass arrays of the
quintessential summer accessory – a
super-sized, eye-popping beach towel. The event launches Dell’s
six-festival Summer
Rocks Tour and Sweepstakes.a
Large-scale checkerboard mosaics comprised of hundreds of colorful beach
towels are planned for:
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Austin, Texas
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Chicago, Illinois
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Los Angeles, California
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Miami, Florida
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New York, New York
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Seattle, Washington
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The premium bamboo towels evoke the new Dell
Studio laptop PCs, which are available in more than 10 color
combinations.
Hangtags on the towels announce the Dell
Summer Rocks Sweepstakesa, which offers
passionate music fans the chance to win one of 10 pairs of tickets to
the 2008 Austin City Limits Music Festival, Sept. 26-28 in Austin, Texas.
Dell’s Summer Rocks Tour will take the Dell
Dome experience to six of the summer’s hottest
music festival destinations:
The exterior of the geodesic Dell Dome will serve as a massive canvas
for the work of Brooklyn-based artist Mike
Ming, whose designs are available on the Dell™
Inspiron™ 1525 laptop. Ming also will
create a new work of art at each Dell Dome event and assist visitors
with their own projects.
Inside the Dell Dome, visitors can take part in unique Dell experiences
like:
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Stations for creating a 20-track “digital
mix tape” from a menu of up to 100
songs.
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A pop culture hair salon, where stylists will recreate iconic rock
star hairdos.
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Custom and Mike Ming original airbrush tattoos.
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Custom heat iron transfers for shirts, bags and scarves.
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“The Dell Dome is a multimedia playground
that celebrates self-expression and promotes sharing through art, music
and design,” said Lisa Hassel, experiential
marketing manager for Dell’s Consumer
business. “The combination of technology and
recreation adds unique depth and dimensions to the music festival
experience.”
For highlights from the Dell Summer Rocks tour, and special online
features and downloads, visit the Dell
Lounge.
Links to:
www.delllounge.com/summerrocks
www.dell.com/art
www.dell.com/content/products/category.aspx/
laptop_studio?c=us&cs=19&l=en&ref=homepg&s=dhs
(Due to its length, this URL may need to be copied/pasted into your
Internet browser's address field. Remove the extra space if one exists.)
a NO PURCHASE NECESSARY. A PURCHASE WILL NOT
INCREASE YOUR CHANCES OF WINNING. LEGAL RESIDENTS OF THE 48 CONTIGUOUS
UNITED STATES (D.C.) 18 YEARS AND OLDER. VOID
IN AK, HI, AND WHERE PROHIBITED. Sweepstakes ends 9/7/08. For
Official Rules, prize descriptions and odds disclosure, visit www.DellLounge.com/summerrocks.
Sponsor: Dell Marketing, LP, One Dell Way, Round Rock, TX 78682.
About Dell
Dell Inc. (NASDAQ:DELL) listens to customers and delivers innovative
technology and services they trust and value. Uniquely enabled by its
direct business model, Dell is a leading global systems and services
company and No. 34 on the Fortune 500. For more information, visit www.dell.com,
or to communicate directly with Dell via a variety of online channels,
go to www.dell.com/conversations.
To get Dell news direct, visit www.dell.com/RSS.
Dell is a trademark of Dell Inc.
Dell disclaims any proprietary interest in the marks and names of others.
MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5740003
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