Freescale Technology Helps Bring Prototypes to Life on Discovery
Channel TV Series
PROTOTYPE THIS Engineering “Dream Team”
Uses Latest Freescale MCU and Sensor Technology to Create Tomorrow’s
Innovations - Today
AUSTIN, Texas (Business Wire EON/PRWEB ) October 13, 2008 --
Freescale
Semiconductor is providing critical, behind-the-scenes semiconductor
technology for PROTOTYPE
THIS, an all-new Discovery
Channel series, premiering Wednesday, Oct. 15. PROTOTYPE THIS takes
viewers on a first-hand journey through the system design process to
discover how inventions come to life. The series features a team
of expert engineers who in each episode work to come up with
one-of-a-kind prototypes of tomorrow for people to experience today. The
PROTOTYPE THIS team features Joe
Grand, electrical engineer and inventor; Terry Sandin, professional
special effects creator; Dr. Zoz Brooks,
a robot and computer expert; and Dr. Mike North, material science and biomimetics
expert.
Freescale involvement
Freescale provided advanced semiconductor devices and development boards
for the PROTOTYPE THIS team to work with during the series. A sampling
of key Freescale products and boards used includes:
The PROTOTYPE THIS team used Freescale
technology to create a wide
range of innovative prototypes designed to help people with everyday
activities, such as pizza delivery, fire fighting, personal crash safety
and road rage management.
Viewers can see these prototypes and others come to life when the
PROTOTYPE THIS series begins on the Discovery Channel, Oct. 15, 2008.
Viewers also can submit show feedback and prototype ideas on the PROTOTYPE
THIS message board.
Joe Grand and Freescale collaboration
PROTOTYPE THIS Co-host Joe
Grand has worked with Freescale for several years on a variety of
design projects and was a finalist in the 2007 Freescale Black Widow Design
Challenge. In a recent interview with Wired.com,
Grand discussed the recent Defcon
conference where he received support from Freescale in designing the
Defcon 16 conference badges. “They [Freescale]
have a lot of engineers who truly love engineering and they love coming
up with new products that use their technologies,”
said Grand.
Grand considers Freescale to be an integral part of the PROTOTYPE THIS
team. “Freescale has been a vital part of the
PROTOTYPE THIS production since the beginning,”
said Grand. “From actively engaging in the
brainstorming process to supplying the parts that bring our creations to
life, the engineers at Freescale have been invaluable in making our
ideas reality.”
Series schedule
PROTOTYPE THIS is a 13-part
series premiering Oct. 15, 2008. Viewers should check their local
listings for show times in their areas.
Multimedia
Freescale University Programs
Freescale’s commitment to today’s
and tomorrow’s engineers goes beyond
PROTOTYPE THIS and the FTF Design Challenge. Freescale’s
University Programs engage with engineering students and faculty
members across the globe to teach and learn from the engineers of
tomorrow. The University Programs focus on providing educators and
students with the resources needed to excel in classroom environments.
The programs also emphasize collaboration with research consortia and
leading universities to develop future semiconductor technologies and
achieve breakthrough innovations. The University Programs provide
researchers and students with a rich experience and first-hand knowledge
of working in the sciences.
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Freescale and the Freescale logo are trademarks or registered trademarks
of Freescale Semiconductor, Inc. in the U.S. and other countries. All
other product or service names are the property of their respective
owners. © Freescale Semiconductor, Inc. 2008.
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