Amway Global to be Presenting Sponsor of “Tina Turner Live in Concert” 2008 North American Tour
Sponsorship is part of larger brand-building campaign for Amway Global
Ada, Mich. (PRWEB) July 10, 2008 -- Amway Global today announced that it will be the Presenting Sponsor for legendary, Grammy-winning singer Tina Turner’s upcoming North American tour, promoted nationally by AEG Live. ''Amway Global Presents Tina Turner Live in Concert'' will span at least 36 concerts in more than 20 U.S. and Canadian cities, beginning October 1 in Kansas City. This will be the first tour in eight years for Turner, an eight-time Grammy winner with seven top-10 singles who has sold nearly 200 million albums.
As presenting sponsor, the Amway Global name will appear on tickets, advertisements, and signage at all North American concert venues.
“We are thrilled to be associated with an artist of such high caliber and broad appeal as Ms. Turner,” says Steve Lieberman, Amway Global’s Managing Director. “A rock tour is not what most people would expect from Amway Global and that’s the whole point. There are so many things people don’t realize about our business, like the fact that we’re the number one online health and beauty retailer. Sponsoring Tina Turner’s fall tour is just one example of how we are stepping up our efforts to build awareness for our business and who we are today.”
The sponsorship is part of a larger Amway Global investment to help raise public awareness of its business, opportunity, and products in North America. The company currently operates as Quixtar North America/Amway Global but is transitioning to the Amway Global name by 2009. To support this brand transition and also build awareness for the company’s flagship Nutrilite vitamin and supplement brand and Artistry skin care and cosmetics brands, the company is investing in a multi-million dollar advertising campaign and high-profile sponsorships, such as the Tina Turner tour.
A recording artist for more than 40 years, Tina Turner appeals to music fans across generations and has career longevity that is rare in any industry, especially the music business. Her concerts are typically sellouts, which is why she has sold more concert tickets than any other solo performer in history.
For more information about ''Amway Global Presents Tina Turner Live in Concert'' please visit www.TinaTurnerLive.com.
About Quixtar North America/Amway Global
Based in Ada, Mich., Quixtar North America/Amway Global is part of the Alticor group of companies, founded by the DeVos and Van Andel families. Alticor is led by Steve Van Andel, Chairman, and Doug DeVos, President. Global sales for the Alticor group of companies, which include Amway, Access Business Group, Alticor Corporate Enterprises (ACE), and Quixtar, exceeded $7.1 billion in fiscal 2007.
About AEG Live
AEG Live, the live-entertainment division of Los Angeles-based AEG, is dedicated to all aspects of live contemporary music performance, touring for a variety of programming, and multi-media production. AEG Live, the nation’s second-largest concert promotion and touring company, is comprised of special event, broadcast and exhibition divisions, fourteen regional offices, and numerous state-of-the-art venues nationwide. For more information, go to www.aeglive.com.
CONTACTS:
For Quixtar/Amway Global
Robin Luymes
rluymes@amway.com
(616) 787-6338
For Tina Turner
Michele Schweitzer
ms@m-relations.com
(917) 400-3939
For AEG Live
Hannah Kampf
hkampf@solters.com
(213) 639-6160
Or
Eve Samuels
esamuels@solters.com
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